03.25.2025 | Selling
How to Choose a Realtor to Sell my Home

When you’re ready to sell your home, choosing the right listing agent is one of the most important decisions you’ll make. The right Realtor can guide you through the process, help you price your home competitively, market it effectively, and negotiate the best possible deal. With so many agents to choose from, how can you be sure you’re making the right choice? Check out our Top 10 Questions regarding “How to Choose a Realtor to Sell my home?”.
To help you decide, we’ve compiled a list of the top questions to ask when interviewing a listing agent. These questions are designed to help you assess their experience, knowledge, and approach to selling homes—ultimately ensuring that you select the best person to represent you and your property.
1. How long have you been in the real estate business, and how much experience do you have specifically with selling homes like mine?
Experience matters when it comes to selling a home. An experienced agent will have a solid understanding of market trends, local neighbourhoods, and buyer behaviour. They’ll also be better equipped to handle challenges that may arise during the selling process.
Look for a listing agent who has a track record of success with properties similar to yours. For example, if you’re selling a family home, it’s beneficial to work with an agent who has experience selling homes of similar size, price, and location.
2. What is your approach to pricing my home?
One of the most critical aspects of selling your home is setting the right price. An experienced listing agent will conduct a comparative market analysis (CMA) to determine the optimal listing price based on recently sold homes in the area, current market conditions, and the specific features of your property.
Ask the agent to explain how they will come up with a recommended list price and how they plan to justify that price to buyers. A good agent will have a data-driven approach and will be able to provide you with evidence to support their pricing strategy.
Ensure you choose a realtor who has a strategic approach to pricing, utilizing data and market insights to ensure homes are priced competitively for the local market. It’s key to focus on setting a price that not only attracts buyers but also reflects the true value of your home.
3. How will you market my home?
When asking yourself how to choose a realtor to sell my home, you’ll want to make sure you’re asking about marketing strategies. Marketing plays a vital role in selling a home. Ask the listing agent how they plan to promote your property to the widest possible audience. Effective marketing should go beyond just listing your home on the MLS (Multiple Listing Service). The agent should have a comprehensive plan that includes online listings, professional photography, virtual tours, social media promotion, and even print advertising, if applicable.
It’s a good idea to find an agent who leverages both traditional and modern marketing techniques, including professional staging and photography, to showcase each property at its best. The best realtors will work to create a tailored marketing plan that will reach potential buyers through various online platforms, social media channels, and their extensive network.
4. What is your experience with negotiating offers and counteroffers?
Negotiation is one of the most important skills a listing agent can have. You want an agent who is skilled in negotiating on your behalf to get the best deal possible. Ask the agent how they approach negotiations, and make sure they are experienced in handling multiple offers, contingencies, and counteroffers.
5. How do you communicate with clients throughout the selling process?
Clear and consistent communication is crucial when selling a home. Ask the agent how often they will keep you updated on the progress of the sale. Will they provide weekly updates? Will you receive feedback from showings or open houses? Ensure that their communication style and frequency align with your expectations.
6. Can you provide me with references from past clients?
One of the best ways to gauge an agent’s effectiveness is by speaking with past clients. Ask the listing agent for references from homeowners they’ve worked with in the past. A reputable agent will be happy to provide testimonials or even connect you with former clients who can share their experiences.
7. How do you handle offers and competing buyers?
If you receive multiple offers on your home, you’ll need an agent who can manage the situation strategically. Ask the agent how they will handle multiple offers, especially if the offers are very different in terms of price or terms.
You’ll want to ensure your realtor is experienced in handling multiple offers and will guide you through the decision-making process, ensuring you understand the pros and cons of each offer. Work with a realtor who is an expert in negotiating terms that benefit you, getting you the best possible outcome.
8. What happens if my home doesn’t sell right away?
In some cases, homes may not sell as quickly as expected. Ask the agent how they handle situations where a listing is sitting on the market longer than anticipated. Will they adjust the marketing plan? Will they recommend a price reduction? It’s important to have an agent who has a proactive approach to getting your home sold.
9. How will you protect my interests throughout the selling process?
A good listing agent will always have your best interests in mind. Ask the agent how they ensure that your needs are protected throughout the selling process. Are they familiar with local regulations? How do they handle any potential issues that may arise, such as inspection problems?
10. What sets you apart from other listing agents?
Finally, ask the agent what makes them different from other listing agents in the area. What unique qualities or services do they offer that set them apart? This is your chance to see how confident and experienced the agent is in their approach.
Choosing the right listing agent is a critical decision when selling your home. By asking these essential questions, you can gain insight into the agent’s experience, approach, and ability to meet your needs. Whether you’re selling your first home or your fifth, working with an experienced and dedicated agent like the David Bradica Team, can make all the difference in achieving a successful sale. We hope these questions have helped answer your question about How to Choose a Realtor to Sell my home. When you’re ready to start the process, let’s connect and we can show you how our team can help you with a successful sale.
